Pete D. — Digital Experience Leader

I build fast, governable marketing websites that help teams publish faster, measure better, and ship with less friction.

With 10+ years in digital experience platforms, I focus on the systems behind high-performing websites: CMS architecture, martech integration, frontend performance, accessibility, and the cross-functional workflows that tie them together.

What I Do Best

  • Platform and CMS architecture
    I help teams choose, structure, and govern CMS platforms so marketing sites are easier to maintain, scale, and localize.

  • Martech and analytics
    I implement tracking, automation, testing, and personalization so digital teams can make better decisions and improve conversion.

  • Performance and technical SEO
    I improve load speed, Lighthouse scores, and site structure so marketing sites feel faster and perform better in search.

  • Technical leadership
    I define standards, simplify delivery workflows, and help cross-functional teams ship with more clarity and less friction.

Selected Proof

  • Cut BigTen.org load times by 50% and memory usage by 57% while supporting millions of sports fans.
  • Improved Lighthouse scores from 52/79 to 90+ on Equinix.com through semantic HTML, structured data, and technical SEO.
  • Reduced new-site onboarding by 88%, from 60+ days to under a week, through a multi-tenant architecture and reusable systems.
  • Cut content production cycle time by 83% by building reusable components, page templates, and a better translation workflow.

Current Focus Areas

  • CMS governance and architecture
  • Headless and component-based publishing
  • Martech integration and measurement
  • Web performance and accessibility
  • SEO, AEO, and content discoverability

Stack

CMS
AEM, dotCMS, Contentstack, WordPress, Drupal, Strapi, Payload, Fatwire

Martech & Analytics
Marketo, Optimizely, Mixpanel, Tealium, GA4, Hotjar, Salesforce

Frontend
React, Next.js, TypeScript, Astro, Angular

Backend
Node.js, Ruby on Rails, PHP, GraphQL, PostgreSQL

Infra
GitHub Actions, CircleCI, Vercel, Heroku, Azure, Cloudflare R2

Background

My background in live event production taught me how to stay calm under pressure, coordinate across teams, and solve problems systematically. That experience still shapes how I approach software, especially in environments where reliability, timing, and cross-functional execution matter.

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